Design Trends Case Study
Design Trends Construction
CASE STUDY
The Brand
The Challenge
The Vision
The Approach
The Results
THE
BRAND
Design Trends Construction is a licensed general contractor from the State of Hawaii. The firm’s founder brings over 20-years of experience in residential construction, interior design and remodeling. 
Design Trends Construction brings a “turnkey” approach to their renovations. From interior design to the completion of all renovation work, they’ve developed a “start-to-finish” plan which allows for fast, efficient and quality work for their clients.

 THE CHALLENGE

Although the website had been redesigned a few years ago, lack of strong brand messaging and the flexibility of a full CMS that would allow for comprehensive SEO practices were holding back growth and awareness.
Design Trends Construction needed a solid framework, that allowed for security updates as they became available since their previous website had been hacked.
THE
VISION
Design Trends Construction needed a website that was attractive, robust and efficient. We needed to ensure site conversions by creating an elegant and inviting layout that would make visitors want to stay longer.
The website security needed to be upgraded but configured in a way that did not reduce performance, efficiency or anything that affected the overall web-surfing experience to visitors.
The new content management system needed to allow for full customization of all elements that related to onsite search engine optimization of all internal pages.

 THE APPROACH

 Enhanced Security

The presence of an intrusion detection system allows for advanced management of IPs by known-dangerous visitors. A comprehensive firewall was loaded to log hacking attempts, automatically monitor suspicious activity and potentially block spammers.

 Brand Uniformity

The Design Trends Construction brand was redefined and now shares the same elements, colors, fonts and logos across all communication mediums.

 Visually Building the Brand

A fully responsive platform makes use of various media features with easy-to-follow navigation, effortlessly digestible information blocks to effectively communicate the brand’s message and completed projects.

 Better SEO

We conducted an initial SEO that included a review of local competitors followed by a keyword research. This allowed us to build a cohesive project plan with a clear outline for implementation, effectiveness, and success.
The
Results
  • Design Trends Construction can now be found on the first page of both Google and Bing for various keywords related to their industry and location.
  • Traffic has increased and visits have nearly quadrupled between June and October of 2017, compared to the same period in 2016.
  • Visitors are now spending more time learning about the company's services and browsing their projects' gallery.

1st

page on Google

393%

more traffic

230%

Avg Session Duration Increase

Design Trends Case Study
The Design Trends Construction website was published in January 2016
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Grow your business by getting more leads, making more sales, and generating higher profits.
Our team's mission is to connect businesses to their customers and to assist in their reliance on technology.
dezcool
Grow your business by getting more leads, making more sales, and generating higher profits.
Our team's mission is to connect businesses to their customers and to assist in their reliance on technology.

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