Made Rite Case Study
Case Study
The Brand
The Challenge
The Vision
The Approach
The Results
THE
BRAND
Made Rite is a modular products manufacturer and reseller, the original creators of the Snap-On Baseboards and the Snap-On Floor Mateline Cap System.
The Snap-On Baseboard is a two-part system that creates a covered channel behind the outer baseboard profile that clips to the wall-attached inner profile.
Made Rite is based in Florida, Ohio and Hawaii, with warehouses in both states. They export their products to the continental U.S., Canada, Australia, Mexico and they are looking to expand to become a global company.

 THE CHALLENGE

The client wanted to redesign their website, as well as to add an online store to include the Snap-On Baseboards and their add-ons.
The way the old website was setup made it difficult to find product information and on how to order online. The hosting setup was inefficient implicating in ongoing downtime.
They also wanted to add additional content on the advantages of their product while using a more sophisticated layout to attract and retain visitors.
THE
VISION
The goal was to generate more traffic and more leads through increased search visibility from a search engine optimized website and with improved analytics capabilities. As a valued customer, we have provided Made Rite with an ongoing SEO and digital marketing strategy.
The client expected an increase in traffic, increase in organic keyword rankings, increase in marketing conversions, increase in onsite conversions and a decrease in organic bounce rate.

 THE APPROACH

 Redesign

DEZCOOL executed a complete redesign of the existing Made Rite website, in addition to developing an eCommerce solution, a first for Made Rite.

 Responsiveness

This is Made Rite’s first website redesign since its original launch in 2009. The goal was to create a responsive (desktop and mobile) experience to the visitor that showcased Made Rite’s modular products, ensuring that the online ordering was both intuitive and simple.

 Aesthetic Alignment

DEZCOOL built a platform that mirrors the brand’s philosophy of valuing simplicity and functionality (see Snap-On Baseboards). It effectively provides an inviting and effortless online shopping experience.

 Optimized Online Experience

We built a responsive platform that highlighted Made Rite’s brand and modular products, using website elements designed to show information effectively, providing a uniform digital experience across all devices, while focusing on search engine optimization and conversion optimization.
The
Results
  • The Made Rite website is ranking on the first page of Google through an all-organic online campaign, meaning no paid advertisement.
  • Traffic was drastically increased by nearly 800%.
  • As the surfing experience has been enhanced, visitors are now spending more time learning about the products and the conversion rate has also increased.

1st

page on Google

800%

more traffic

400%

Avg Session Duration Increase

Made Rite Logo
The Made Rite website was published in September 2017
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Grow your business by getting more leads, making more sales, and generating higher profits.
Our team's mission is to connect businesses to their customers and to assist in their reliance on technology.
dezcool
Grow your business by getting more leads, making more sales, and generating higher profits.
Our team's mission is to connect businesses to their customers and to assist in their reliance on technology.

designed by  Hawaii Digital Marketing SEO