North Shore Tacos Case Study
North Shore Tacos
Case Study
The Brand
The Challenge
The Vision
The Approach
The Results
THE
BRAND
North Shore Tacos offers the best fish tacos you can find in Hawaii.
They have two locations at the North Shore and is soon to be opening a third one in Waikiki.
Their restaurant can be found in Hau'ula while the food truck is conveniently located at Sharks Cove in Pupukea, with a beautiful outdoor setup and a perfect view of the bay.

 THE CHALLENGE

The contents were there, the product was excellent, but the original website was not properly maintained, visitors felt the information was obsolete and there was no online presence. Traffic was minimum, which was a good thing since the restaurant information, food menu and hours were not accurate.
North Shore Tacos needed not only a new image, but also to be sure their clients felt they were valued. They wanted customers to share their experiences, and they wanted to consolidate their brand as part of the community.
THE
VISION
A restaurant is a very inconsistent business to get into, just ask the loans manager at your favorite bank. On the other hand, one thing is certain: North Shore Tacos is here to stay, and it's expanding. Fast.
Those who have tried making it at the North Shore appreciate how difficult it is to be accepted by the community. North Shore Tacos not only conquered the community, but have already become one of those touristy spots visitors don't want to miss.
Now they needed a digital presence that translated what they were already all about in real life.

 THE APPROACH

 Complete Marketing

DEZCOOL is now handling all marketing aspects of the business including strategic planning, choosing the adequate media channels and managing all Social Media interactions.

 Website Redesign

We worked hard to integrate a CMS framework that created easy to navigate, stylish, and image focused pages that would lower bounce time while increasing overall conversions.

 Data-Driven Decisions

Thanks to Google Analytics, we have determined which channels were working and which weren’t by analyzing insights from key metrics from the original website.

 Local SEO

We have successfully positioned North Shore Tacos at the top of Google and Bing results for Hawaii based searches. The website is now fully linked to all other media channels, which in turn has increased customer engagement.
The
Results
  • North Shore Tacos is now on the first page of search engines. They have three times the number of keywords ranking between 1st and 4th place on Google than there are internal pages on the website.
  • Over 15,000 visits since launch, which is 3 times higher compared to the same period in 2016.
  • As the surfing experience was enhanced, visitors are now spending more time learning about the menu, the company history and sharing their experiences on both Instagram and Facebook, increasing the average session duration.
  • New visitors comprise 79.6% of these sessions.

1st

page on Google

15,000

sessions in 3 months

250%

Avg Session Duration Increase

North Shore Tacos Case Study
The North Shore Tacos website was published in July 2017
dezcool
Grow your business by getting more leads, making more sales, and generating higher profits.
Our team's mission is to connect businesses to their customers and to assist in their reliance on technology.
dezcool
Grow your business by getting more leads, making more sales, and generating higher profits.
Our team's mission is to connect businesses to their customers and to assist in their reliance on technology.

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