DIGITAL MARKETING

DIGITAL MARKETING


Website Marketing Hawaii

Be Found

No good comes from having the best-looking website when nobody knows it's there. Visitors look for businesses that maintain an active online presence.

Internet Marketing Hawaii

Get Better

The internet is constantly changing. We aim to continuously develop your digital marketing strategy and enhance your online presence.

Online Marketing Hawaii

See Results

We keep track of important bits of data by using various the SEO tools at our disposal. Our objective is to turn your visitors into long-term customers.

HOW DIGITAL MARKETING WORKS

Search engines look at over 200 signals when evaluating web sites, and every year they add over 400 refinements, so a key part of my job is keeping your website at the leading edge.

Online SEO

Optimizing a website's content and infrastructure is rewarded with increased online popularity

Keywords

Knowing your primary and supporting keywords is the first step to a successful online campaign

SEM

Search Engine Marketing involves the promotion of websites by increasing their visibility
How to SEO

Offline SEO

A well-connected website that is part of a large web of links will often rank higher on search engines

SEO Vs. Pay Per Click

The comparison between unlimited clicks through organic results and paid advertisement

SMM

Social Media Marketing is a marketing effort used to support a website using social media platforms

ONLINE MARKETING OPTIONS

SEO vs SEM vs SMM

SEO (Organic Results)

Medium to Long term results
Unlimited Reach
Search Engine Optimisation (SEO) is the name given to any activity that attempts to improve rankings in search sites like Google, Bing and Yahoo. SEO is highly important and does take some time to build page authority and be indexed for the right search terms.

In search results, search engines display links to pages it considers relevant to the keywords used and authoritative according to the website's popularity. Authority is mostly measured by analysing the number and quality of links from other web pages.

The major advantage of SEO is that statistically it brings you better quality traffic leads. You won't rank #1 overnight, but SEO is more affordable and the longterm benefits have been proven.

SEM (Pay-Per-Click)

Short Term Results
Reach is Limited to a monthly budget
Search Engine Marketing helps visitors find your website. SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also known as cost-per-click, or CPC).

Pay-Per-Click is a way to jump-start your business' digital marketing efforts with immediate traffic. With a PPC campaign, you can be on the first page for a multitude of targeted terms within a day. It is all about paying for advertising space for specific targeted keywords on search results pages.

With this strategy, when you turn off PPC the traffic goes away too.

SMM

Immediate Results
Add-on to an existing marketing campaign
Similar to how SEO and PPC work, Social Media Marketing (SMM) refers to paid and organic ways of generating leads.

As with Pay-Per-Click, SMM may involve paid advertising through social media networks. If you are familiar with Facebook ads, then you are seeing SMM in action. It is the process of using paid advertising to broaden your customer reach and increase your brand exposure.

Alternatively, being active on social media means posting articles with the intent to promote public discussion, sharing images of finished jobs or new hot items available for sale, among others.

MORE TRAFFIC MORE LEADS

 
Discovery

Discover how people search for information on the product or service you provide based on the initial SEO audit.

 
Content Optimization

Implement edits to the website content and coding in order to reflect the chosen targeted keywords for improved rankings.

 
Off-Site Marketing

Spread information about the business using online postings in an effort to increase exposure and links back to the website.

 
Result Analysis

Monthly review of online campaign analyzing the traffic and leads generated based on the results achived by the project.

Online Internet Digital Marketing Services SEO SEM SMM in Hawaii

SEO Online Digital Marketing Services in Hawaii. Online and offline SEO, keyword research and placement.

ONLINE & OFFLINE SEO


Search engines look at over 200 signals when evaluating web sites, and every year they add over 400 refinements, so a key part of my job is keeping your website at the leading edge.

Although search engines are constantly changing how they rank web pages, there remain two key elements that are the foundation for a successful first page result:
Onsite SEO (web site content and infrastructure)
  • targeting the best keywords
  • matching existing content to target specific keywords
  • creating new content to target specific keywords
  • having the latest web site infrastructure (CMS, extensions, etc.)
Offsite SEO (web site links from other online sources)
  • developing a profile of high quality for incoming links
  • having an active social media presence
  • some SEO is influenced by elements outside direct control
  • backlinks are critical
dezcool
Grow your business by getting more leads, making more sales, and generating higher profits.
Our team's mission is to connect businesses to their customers and to assist in their reliance on technology.
dezcool
Grow your business by getting more leads, making more sales, and generating higher profits.
Our team's mission is to connect businesses to their customers and to assist in their reliance on technology.

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