SEO

"When it comes to digital marketing, it’s about getting found"

SEO Digital Marketing Capitol Hill Seattle


SEO Digital Marketing

You have a great website, but it is generating little traffic. The website needs to be found, and our job is to place it at the forefront of its market and to keep it there.
Working out of Captiol Hill in Seattle, we look at your target audience and at your competition (anywhere in the world) and “reverse engineer” what search engines want to see.

How SEO Works

Search engines look at over 200 signals when evaluating web sites, and every year they add over 400 refinements, so a key part of my job is keeping your website at the leading edge.

Online SEO

Web site content and infrastructure

Keywords

Do you know what your leading keywords are?
How to SEO

Offline SEO

Web site links from other online sources

SEO Vs. Pay Per Click

Unlimited clicks through organic results, or paid advertisement?

Meta Tag Contents

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

W3C Validity

Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

XML Sitemap

A sitemap lists URLs that are available for crawling and can include additional information like last update, frequency of changes, and importance.

Backlinks

Backlinks are links that are directed towards your website and are the building blocks to good SEO. The number of backlinks pointing to a website is a good indicator of its popularity with search engines.

Canonical Links

Redirecting requests from a non-preferred hostname is important because search engines consider URLs with and without "www" as two different websites.

Last Crawl Date

Google™ periodically crawls websites looking for new and updated content. In general, you want Google™ to crawl your site as often as possible so your new content shows up in search results.

Online & Offline SEO


Search engines look at over 200 signals when evaluating web sites, and every year they add over 400 refinements, so a key part of my job is keeping your website at the leading edge.

Although search engines are constantly changing how they rank web pages, there remain two key elements that are the foundation for a successful first page result:
Onsite SEO (web site content and infrastructure)
  • targeting the best keywords
  • matching existing content to target specific keywords
  • creating new content to target specific keywords
  • having the latest web site infrastructure (CMS, extensions, etc.)
Offsite SEO (web site links from other online sources)
  • developing a profile of high quality for incoming links
  • having an active social media presence
  • some SEO is influenced by elements outside direct control
  • backlinks are critical

SEO Options

Organic SEO Vs. Pay Per Click.

Organic SEO

Search Engines send out little programs called spiders that find a website and then follow all links to other websites and continue doing so every second of the day. Spiders will only follow links from one page to another and from one site to another.

That is the primary reason why links to your web site are so important. Links to your website from other websites will give the Search Engine spiders more “food” to chew on.

These spiders index pages they have found and store on Google servers. When you do a search on Google, you do not search the actual web; you search on Google servers based on what those spiders have found.

Your search then gives you an ordered list of ranked pages based on Google’s algorithm - the software program that calculates the value of each page – then decides which pages to show you. This happens in less than a second.

You can click on any of those results by looking at the title or description to determine if that is what you are looking for. Google is never paid for any of these results.

Pay Per Click

Google will also display ads that are relevant to the search query above the main body of the page and to the right of the SERP (search engine research page).

Google says that paid advertising will only appear if they complement your regular search results. The position of these ads are based on bids – how much the advertiser is willing to pay for a single click on that ad – the higher the bid the higher up the ad the web page will appear.

Each time a user clicks on these ads, the advertiser pays Google the agreed bidding price. The popularity of the advertisement also has relevance on the advertisement ranking.

The more clicks an advertisement receives, the more likely the advertisement will receive a more prominent position on the web page.

Paid search has no effect on natural or organic search results for the same website, and vice versa. Once you stop paying for advertisement, your web site stops getting listed on those premium positions.

SEO Digital Marketing Capitol Hill Seattle

I travel the world practicing digital photography while helping my clients with their IT needs over the Internet.
My job consists of assisting people with computer needs over the internet and designing web sites.
My team's mission is to connect businesses to their customers, and to assist in their reliance on technology.

designed by develby
sitemap    ssl